A Cost Breakdown of Charlotte’s Web CBD Oil


I am not a health professional, and this is not intended to be medical advice. Please assume that I’m a moron (fact check everything) before making any decisions based on the information below.

I recently became interested in CBD oil and started shopping around. After a bit of research, it became clear that Charlotte’s Web (CW) by Stanley Brothers is one of the better quality brands, so I began to check on its pricing. CBD oil is expensive in general, but the cost of CW’s CBD oil is on the high end of the market.

After looking around a bit, I stopped at a local health food store that I had been told sold CBD. When I arrived, I just so happened to be there during their supplement sale, so everything–CBD oil included–was 33% off retail price.  The store sells CW’s CBD oil at the same price that it’s sold through the CW Website, so I decided to buy–but which one? There are 3 strengths or concentrations, and each of those comes in 2 sizes (30 mL or 100 mL). I didn’t have time to figure it out, so I bought the middle concentration (Everyday Plus) in the 30 mL bottle.

Fast-forward a few months, and I had read some studies on PubMed and listened to several podcasts about CBD oil. It became clear that 20 to 25 mg of CBD (hemp extract, specifically) was usually the baseline for clinical studies. That seems to be some sort of threshold, so I decided to figure out how that 25 mg minimum dosage related to CW’s CBD oil products (which they have begun calling “Hemp Extract Oil”).

I broke down the price and content of each of CW’s 3 concentrations and 2 size offerings in the chart below. If you’re not a chart person, the major takeaway is that the 100 mL bottle of Advanced is far and away the cheapest when considering cost per 25 mg dosage. For example, the 30 mL of Everyday costs more than 4x per 25 mg serving. So, if you’re seriously considering giving it a try, I would suggest purchasing the 100 mL size of CW’s Hemp Extract Oil Advanced.

It is important to mention that for this brand, hemp extract ≠ CBD. CW considers hemp extract to be the total cannabinoids. The actual CBD content is lower, so this chart should not be used to compare CW’s products against others products, but it does help if you’ve decided to give CW a try.


If you’d like to try this out at a 25 mg dosage, you will want to use 5 or 6 drops of oil. A single drop is approximately 0.05 mL, so 1 drop of Hemp EO Advanced contains approximately 4.3 mg of hemp extract (5 drops is about 26 mg of hemp extract).


CW’s CBD Oil Cost Comparison

Hemp EO Everyday

30 mL

Hemp EO Everyday

100 mL

Hemp EO Plus

30 mL

Hemp EO Plus

100 mL

Hemp EO Advanced

30 mL

Hemp EO Advanced

100 mL

Unit Price (USD) $ 39.99 $ 99.99 $ 74.99 $ 188.99 $ 149.99 $ 274.99
Hemp Extract per Bottle 300 mg 1,000 mg 750  mg 2,500 mg 2,580 mg 8,600 mg
Price per mg of Hemp Extract (USD) $ 0.1333

~ 13 cents

$ 0.0999

~ 10 cents

$ 0.0999

~ 10 cents

$ 0.0756

~ 8 cents

$ 0.0581

~ 6 cents

$ 0.0320

~ 3 cents

Price per 25mg Serving (USD) $ 3.33 $ 2.50 $ 2.50 $ 1.89 $ 1.45 $ 0.80
Bulk Discount (Buy 4, Get 1 Free) $ 2.67    per 25 mg $ 1.99 per 25 mg $ 1.99 per 25 mg $ 1.51 per 25 mg

I hope the chart was helpful, and please let me know if you find any errors.

Why CBD?

At this time, I’d like to reiterate that I’m not a medical professional…

CBD oil seems to act on the endocannabinoid system in ways that appear to be extremely beneficial in some instances. Claims have been made that CBD oil helps with nearly every ailment known to man: chronic pain, anxiety, sleep, autism, seizures, ADHD, lupus, IBS, and cancer, among others. It is even supposed to be beneficial to dogs (CW sells CBD for pets). I do not know the validity of any of these claims, so please research these matters yourself. I do believe that CBD oil could potentially be helpful for many people, but people vary greatly, so what works for one person may not work for another. It is exciting to see research on CBD increase, and I hope that all of the wonderful claims are true, but I remain skeptical.

Another, Lesser-Known Cannabinoid

Beta-caryophyllene (BCP) is another cannabinoid that interacts with the same endocannabinoid system that CBD and THC do, but in different ways. Equally-miraculous claims (alleviation of pain, depression, anxiety, etc.) have been made about BCP (which is found in high concentrations in copaiba essential oil). The copaiba tree has been used medicinally by natives in South America for a long time, but like CBD, there is not a lot of clinical research available with regards to its safety and/or efficacy.

One current advantage that BCP has over CBD and THC is that it is fully legal in the United States. It is also not likely to cause users to fail a drug test (which THC definitely can do, and even CBD can do depending on the quality of the oil).

I hope you find this information useful. I realize that most of this post is me writing about things that I don’t understand, but I do think that the price breakdown of CW’s products should come in handy for those looking to give CBD oil a try.

Thanks for reading!


I recently purchased a bottle of CW’s Advanced Hemp EO and found a coupon code on Reddit that gave me a 10% discount off of the normal price. The promo code is “keepitcrispy”, and I have nothing to do with it, but it worked for me in April 2018. Please let me know if/when it stops working. Reddit is a good place to find such codes.


Hobo Showers & Cold Thermogenesis

I’ve recently been trying to get back into some sort of cold thermogenesis (CT) routine, and it seems like I’ve found one that works well for me.  If you’re unfamiliar with CT and its benefits, check out this post by Ben Greenfield.

CT routines generally involve cold showers and ice baths or some kind of ice vest or ice-related contraption. I went to a Wim Hof Method seminar a few years ago where they had us submerge ourselves in an ice-filled kiddy pool. Most of these methods use big or bulky things (a bathtub, shower, kiddy pool, etc.) or require a lot of water and/or ice.

I travel quite a lot right now, so I actively avoid things that only serve one purpose. I’m also really cheap when it comes to most things, so a cheap solution is always more attractive to me.

I’m currently staying in Phoenix, AZ–a place that makes CT a bit difficult in general. As I tried to get back on the CT horse, I realized that my past routines would not work here. The “cold” water that comes from the shower isn’t actually cold.  Recently, after taking my “cold” shower, I sat out on my balcony at around 5:30 AM.  Phoenix rarely gets very cold, but the temperature got down to about 58 degrees, and there was a bit of a breeze. This gave me an idea.

Having watched way too many survival shows, I had heard that if you’re wet and cold, you’re better off naked than wearing wet cotton clothing–which drains your body of warmth. One would normally use this information to avoid hypothermia, but what if the goal was to shiver? I immediately jumped back into the shower–this time wearing a pair of shorts and a t-shirt, making sure not to wet my head.  I then returned to the balcony. The result? I was very cold and uncomfortable, and after a few minutes, I began to shiver uncontrollably.

After a couple of days tinkering with my new routine, I realized that all I needed to do was wet a wash rag, and wipe my body (arms, legs, torso) with it at regular intervals. This “hobo shower” method (I’ve employed this method for bathing needs in the past, so no judgment is intended) works very well for me, and it is a lot less messy than walking from my shower to my balcony while sopping wet.

The last couple times that I’ve done this, I’ve managed to shiver for nearly 90 minutes, which is the goal. It’s important to note that the Hobo Shower Method (trademark pending) is very uncomfortable. Unlike an ice bath or cold shower, your body doesn’t ever get a chance adjust to constant, consistent cold temperature. For me, though, it works well and it’s practically free–and travels well (an added plus).  All you need is access to water, a washcloth, and the great outdoors. I’ve also considered a misting fan, but haven’t pulled the trigger just yet on that purchase…

It’s important to mention that:

  1.  Employing the Hobo Shower Method of CT can result in catching a cold if you’re not careful. I always keep my head dry for this reason, and it might even be smart to wear a hat in cooler places.
  2.  If you have neighbors (or family, friends, etc.) nearby, they will think you’re an idiot.
  3.  The Hobo Shower Method of CT does not provide all of the nervous system-related benefits that a cold plunge does, but it is good for shiver surfing.

Thanks for reading!


The Road to 210 lbs.

After traveling quite a bit, with lots of backpacker-style living, my weight dropped to about 167 lbs (~76 kg). I’m on the taller end of the spectrum at 6′ 5″ (~195 cm), so that’s pretty light all things considered.

Since I’m no longer on the road, I decided to try to regain some muscle while I can for various reasons. For my height, I think that somewhere between 200-210 lbs (90-95 kg) would be a good target weight, so that’s what I’m going for at the moment.

Here’s the progress that I’ve tracked so far. I was already up to about 172 lbs (78 kg) when I started tracking it.

As of today, I’m up about 14 lbs (~ 6 kg), but I still have a long way to go. My current strategy has been to modify both my diet and my excercise–since I’m not just trying to gain weight, but lean mass to some degree.


I’ve been following variations of LCHF, keto, paleo, etc. for about the last four years. I’ve also been using intermittent fasting for about three years.

During this weight-gaining process, I’ve switched from a more “strict”, standard keto diet to more of a cyclical ketogenic diet that involves “carb-loading” days twice weekly (for me). Much of the ideas and strategies came from John Kiefer’s Carb Nite Solution, which seems to be a good way to stay in ketosis most of the time, while also allowing for gains in lean mass.


As for exercise, I’ve been “working out” five days each week, and am usually active on the other days, as well. I just wrote a post about the strength and mobility routine that I’m doing, and I’ve also been doing a fair amount of cardio work, which I’ve written about here.


My weight goal is somewhat arbitrary, but I’d like to reach it by the end of the year. So far, I’ve had decent results, but I will likely have to change things up if I start to hit a plateau. I’m also not 100% sure that my goal is where I want to stay, so if I reach a weight that I feel to be ideal before reaching 210 lbs, I will likely stop there instead, but I doubt that will be less than 200 lbs (90 kg).



Current Stength & Mobility Routine

  • Wrist Warm-Up x 2
    • I often use Voodoo floss on my entire forearms during this routine
  • 90 Seconds (each) of Animal Movements (a la Animal Flow and/or GMB)
    • Bear (Beast)
    • Ape (Monkey)
    • Frog
    • Crab
      • I often use Voodoo floss on my ankles, above knee, below knee, etc. during these movements
  • Ido Portal-inspired Mobility Work
    • Back Body Line Body Drill
    • Active Pigeon
    • Front Body Line Drill
    • Single-Leg Good Morning
    • Chest-to-Wall Handstand
    • Figure Four Lifts
    • Elevated Straddle Ups
    • Thoracic Bridge
  • Yoga
    • I’ve been doing a lot of yoga to work on my hips and hamstrings. Yoga with Adriene.


This entire routine usually takes me about 3 to 3.5 hours, but I’ve been getting great results. The Ido Portal-inspired mobility work has served as a great prerequisite to yoga, and the Foundation Training also helps tremendously with posterior chain strength, and as a result, yoga.


Increasing Aerobic Efficiency

Recently, I’ve been trying to work on several physical aspects at once. I’ve read a few books, and they’ve led me to try this combination. I’m only about a week in at this point, but the results thus far seem promising.


The Oxygen Advantage by Patrick McKeown

I found this to be an extremely interesting book about how breathing affects many aspects of our physiology, as well as how to use it to our advantage.

The main takeaway for me was: Don’t breathe through your mouth.

Natural Born Heroes by Christopher McDougall

I had read this book several years ago but finally connected some dots in my mind relating to its discussion about Phil Maffetone and his 180 Formula.  Besides the useful information, this is a very fun-to-read book, so check it out just for entertainment (great audio book).

The main takeaways for me were: The 180 Formula and our underestimation of the capacity/potential of the human body.


So what is the 180 Formula about?

  • Basically, you subtract your age from 180 (plus or minus 5-10, depending on fitness level).
  • I’m 30, so I shoot for 150-155 beats per minute.
  • While engaging in a cardio workout, don’t allow your heart rate to exceed that number.
  • If your heart rate goes above it, back off until it’s within the “correct” range.

Why should I do this? (this is my take on it, which may vary from Phil’s, so check his page out)

  • Staying at or below this number while exercising allows your body to stay in fat-burning mode. This number approximates the threshold between aerobic and anaerobic states.
  • Staying in this range will allow you to focus on improving aerobic capacity without switching over to a glycogen-dependent “sprint” mode.
  • Over time, you will be able to work up to a level where you can run almost indefinitely because you’ll be burning pure fat (think of a fuel truck that has access to the fuel tank that it’s hauling).
  • This is a very good way to maximize the weight-loss benefits of a ketosis.

How I’m Implementing These Concepts:

I recently moved to Santa Fe, New Mexico. The elevation here is about 7,000 feet (2,133 meters), which is pretty high by most standards. I’ve been walking for an hour each day on a treadmill that’s set at the highest incline (15, in this case), breathing only through my nose, adjusting the pace to stay within 150-155 bpm, while wearing my Xero minimalist sandals.

What Do I Hope to Accomplish?

  • Increase Aerobic Capacity
    • Walking in this manner at 7,000 feet, with the incline and only breathing through the nose has definitely been a challenge.
  • Strengthen My Feet
    • Walking in minimalist sandals is pretty close to walking barefoot, which allows the muscles/joints in my feet to be fully utilized.
  • Increase Lower Body Strength
    • Walking at such an incline allows me to exercise the muscles of my lower body (calves, hamstrings, glutes, etc.) in a focused manner


Below is a chart of my progress in miles walked in 1 hour. I hope to soon be able to walk 5 miles per hour, but I started at about 2.3 miles.